Founded in 2008, Kaifeng Xingshengde Food Co., Ltd. has registered its proprietary brand trademark. Over the years, guided by the tenet that “safety comes first in food production”, Chairman He Guangqi has always prioritized food safety and upheld the core values of premium quality, thoughtful service, dedication and gratitude, enforcing rigorous quality control across all operations.
Located in the middle and lower reaches of the Yellow River, Kaifeng boasts a mild climate, loose fertile soil and ample sunlight—ideal conditions for peanut cultivation. The region yields abundant, high-quality peanuts distinguished by plump kernels, elongated pods, thin husks, rich natural aroma and high oil extraction rates. Xingshengde peanut products undergo elaborate ingredient preparation and standardized production procedures, including peeling, screening, pickling and deep frying. The finished peanuts feature a golden hue, well-balanced seasoning throughout and a delightfully crisp texture.
The company has established dedicated departments including Shipping, Quality Inspection, Finance and multiple production workshops. Every batch of products undergoes testing by professional in-house inspectors, while third-party authorities conduct comprehensive semi-annual audits. Stringent oversight is implemented at every stage, from raw material sourcing to end-product sales, with food health and safety as the top priority.
The spicy numbing peanuts painstakingly developed by He Guangqi have earned nationwide renown for their fusion of northern and southern flavors, plump grains, golden color, crisp bite and distinctive taste. A beloved staple among Kaifeng locals, they have evolved into a well-known local brand. He Guangqi fully recognizes that launching a business is challenging, yet sustaining its success poses an even greater test. He remains unwavering in screening premium raw materials for production. Blending time-honored recipes with modern manufacturing techniques, Xingshengde Spicy Numbing Peanuts deliver a harmonious medley of five flavors: spicy, numbing, salty, sweet and savory.
The company deploys specialized food processing machinery for refined production, continuously upgrading manufacturing technologies with uncompromising focus on food safety. Rigorous regulations govern every link, from raw material procurement to staff uniform standards and employee health management. Amid the booming online retail sector in recent years, the brand has opened official stores on Taobao and JD.com. Custom five-layer corrugated cartons are used for packaging to safeguard products during delivery, with logistics partnerships with Yunda, Best Express and other carriers to guarantee timely shipments and reliable after-sales service.
Beyond its flagship spicy numbing peanuts, the enterprise has developed innovative multi-flavor traditional pastries tailored to market demands, such as a new generation filled peanut cakes and traditional tribute crisp pastries. Its customer base has expanded from middle-aged and elderly consumers to younger generations, making “Choose Xingshengde for New Year gifts” a popular catchphrase among youth. Adhering to integrity-driven operation amid a market flooded with counterfeit and shoddy goods, Xingshengde stays committed to strict quality management, striving to be a trusted food expert for ordinary households.
A renowned local food brand and a Municipal Key Leading Enterprise of Agricultural Industrialization designated by Kaifeng municipal authorities, Xingshengde has weathered two decades of development. It has undergone a remarkable transformation from a small manual workshop with a daily output of merely 50 kilograms to a modern production base equipped with automated assembly lines. Supplying premium specialty foods to consumers across Henan Province and nationwide, the brand has become an iconic culinary calling card of Kaifeng centered on local snacks.
In addition to its spicy numbing peanut range, the company carries forward and innovates traditional pastry craftsmanship, launching new products in diverse flavors and building solid market credibility and reputation through targeted marketing efforts. Chairman He Guangqi holds prominent industry titles including Deputy Secretary-General of the Famous Chefs Committee under Kaifeng Catering Industry Association, Master of Henan Cuisine and Executive Director of Henan Catering Association. Under his leadership, the enterprise has received numerous accolades, such as Outstanding Private Enterprise, Advanced Work Unit and Most Trustworthy Enterprise & Institution in Kaifeng. Its signature spicy numbing peanuts have been honored with prestigious titles including China Famous Snack, Kaifeng Famous Snack and Time-Honored Brand of Kaifeng.